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To carry out all these actions, Google only has a few moments available and cannot afford to make the user wait several seconds before returning the search results. Consequently, each search engine must already have stored in its database or in its results index the highest possible number of web pages even before the user carries out a search. In fact, all the results not present in this Google macro-index will never be shown to the user, because Google does not yet know them and has no information about them. The process by which a site is stored in Google's database is called indexing. What is SEO indexing What does it mean to have a site indexed on Google? A site is indexed by Google if the URLs that compose it have been inserted into the search engine's database. When talking about indexing it is always better to talk in terms of URLs and not the site as a whole. In fact, a site can also be made up of tens of thousands of URLs and it is not certain that all of these are present in the search engine index: some may be duplicated, others may end up in Google's secondary index.
Others may not yet be been scanned by the spider and therefore Google still does not know of their existence. On a future occasion we will delve into the key metrics of scanning (or crawling) and indexing (indexing), but for now what is important to underline is that having a site or page indexed on Google only means that this page is taken into consideration by Google every time a user searches. Important: will appear among the Agent Email List first results! The difference between indexing and positioning We have seen that indexing is a process, or rather a set of actions, which are carried out by the search engine with the aim of inserting a site into the vast set that includes all the sites known to Google ( indexed sites). SEO (search engine optimization) activities are also a process, but they are carried out by people (not by search engines), with the aim of increasing the organic positioning of a site in search engine results, that is, with the aim of making your site appear at the top of Google results lists.
See an example in the article linked here. Therefore indexing and positioning are two very different processes. The first has the sole purpose of inserting a site or web page into the search engine database; the second, however, aims to bring a particular site to the top positions of Google's organic results. In conclusion So, if we wanted to increase visits to our websites, indexing is only the first step, butis not enough, in fact we need targeted Web and . To seriously increase them, it is not enough just to be included in the Google index, but you must appear in the top positions of the results for all those who search for our products or services in search engines every day: in this case we are talking about positioning, not indexing . We therefore hope that we have answered your main questions regarding indexing and positioning. If something is not clear or if you have any other questions, feel free to write in the comments.
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